We’re learning further and further about how Facebook plans to advertise their new Gifts program. Last week, we saw that Facebook was starting to suggest which you give gifts when friends post celebratory statuses.
Facebook have been suggesting which you give gifts in your friends on their birthdays and after they get engaged or married for a while. That’s not what we’re talking about here. Facebook has just begun to feature a “give gift” button inside statuses that feature some style of keyword trigger. As an example, we’ve spotted the recent feature inside statuses about new babies, new jobs, and more.
Now, it looks as if Facebook is absolutely hammering the gift idea home by suggesting you give gifts for your friends which are simply in the course of an immense life event, even inside statuses which have nothing to do with said life event.
Let me explain:
My friend just had a toddler. Yesterday (congrats!). As expected with Facebook’s new feature, a “give a present” button appeared on one in all her statuses last night. It said something in regards to the baby and quoted his measurements. It’s clear that those keywords tipped Facebook to indicate that I give them a present in celebration.
But today, i spotted that another one in all her statuses had the “give a present” prompt within it. This status has absolutely nothing to do with the infant or the other big life event, for that matter. See
So, it seems that Facebook is giving those that announce big life events some form of blanket congratulatory period. And inside that period, even statuses that don’t actually reference the life event will still come equipped with the suggestion that their pals give them a present.
Clever move, Facebook.
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