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Google announced a bunch of changes it made to its algorithm over the course of February, and some of those changes are more interesting than others.
So far, we’ve taken a closer look at the increased sensitivity of the Panda update, some location-based changes to YouTube suggestions, and the increased importance of image search optimization. Another very interesting entry to Google’s list is:
Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.
It would, of course, be helpful to know some more specifics about this method of link analysis, but that’s probably one of those things that Google would rather play a bit closer to their chest than some of their other signals. Google can’t have people going out and exploiting that information and gaming the results, now could they? That could be a big “bug” that could end up hurting that search quality they’re trying so hard to maintain.
I’m sure there will be plenty of theories and speculation regarding how Google is analyzing links, just as there has been since the dawn of PageRank.
I doubt this new change will bring about any major findings in SEO, but it’s interesting to know that such a change was made – one that removes something that Google has been using for “several years”. One has to wonder if this will have a major impact on the PageRank of sites around the web.

You would think that after more than a decade of SEO and web marketing making their mark on the Internet, that website owners would see that not all search engine optimisation is the same.  Looking at Google search engine results it is clear that those websites that are proactive with their SEO are more successful than those that are not.  And ‘proactivity’ is not all of it, because the most successful engage in search engine optimisation continuously.

Many people with some training in business will remember the phrases ‘total quality’ and ‘continuous improvement’ from their management speak experience, and will also be well aware of the benefits.  The big US and European car firms didn’t realise the inexorable rise of the Japanese, who were really the first to fully embrace the concepts, and the same can be said in the electronics sector.  By the time the western companies saw them coming, it was already too late.

And what did the Japanese do?  They decided that whenever they could, they would make improvements, and not to one thing, but to everything. This resulted in a business environment where improvement-targeted systems, business procedures and behaviour, was all geared up to generating steady improvements in cost, time, responsiveness, design, quality, etc. Suddenly the Japanese were ahead, but because of the system and business culture advantages, they kept ahead and the incremental benefits started to add up to great big benefits.  The west is still trying to catch up!

Website owners with the most successful websites do the same with improving their sites, listening to their customers, and using the feedback to make improvements, constantly.  The same can be said for their website marketing and search engine optimisation, even more so.  Because the search engine and Internet environment is also constantly changing, to be successful SEO and marketing has to try to keep up.  This means, doing it right, is doing it continuously. Even with the changing target environment (the Internet), establishing the feedback loop between SEO and the search engines like Google, does, in the long run, deliver tremendous cumulative improvements, albeit usually based on quite modest individual incremental improvements.

SEO specialists who offer one-off solutions to website owners are probably unwittingly doing their clients a disservice, not because what they do won’t have an effect (although sometimes this is true), but because the client then deludes themselves that’s all they need to do.  The difference is in the results generated.  One off SEO, may have an effect for a little while, and can improve results, but usually these improvements, in visitor rates for example, might show a 20-30% improvement, which then ultimately tails off.

Continuous proactive SEO can generate improvements that are a scale of magnitude greater.  Freetimers Web Marketing, an SEO Company in Northampton, UK, gives many examples of what they have achieved for their clients, with a 7500% improvement for www.thegaragedoorcentre.co.uk  website over 5 years, and a 7300% improvement in visitor rates for www.UKdvdsonline.com over not even two years, and this is to name just two.  Freetimers works with its clients not as just as a supplier, but as a long-term quasi-partner.  They have an online marketing and SEO product called ‘Continuous Improvement’, and as you can see it clearly pays off!

The reply to those questions could be less obvious than you observed. As an example, you might imagine your site’s job is to win conversions. But what constitutes a conversion- While you sell products, chances are you’ll think that only visitors who make a purchase order count. But what about someone who signs as much as receive your newsletter or catalog- They may make a purchase order at some point – maybe even within the very near future. Shouldn’t they count in a roundabout way in addition- In discussing this issue, Mike Fleming writing for Search Engine Guide noted that you simply not just ought to lay out the last word reason the web site exis…

Before people purchase something in your website, they need to trust you. In case your website doesn’t look trustworthy, you then won’t get many sales irrespective of what number of visitors your website has. There are four things for you to do to indicate your website visitors that your organization could be trusted.

Google returns rude word if you search for ‘define an English person’

It’s highly offensive – but in line with Google just an unfortunate quirk of its search engine algorithm. Experts have warned that oldsters should make certain their children don’t run a Google define search on an ‘English person’. Why-
Define this! Google exposes dirty wordsFox News

Unnatural backlink profiles will have a negative impact at the positions of your online pages in Google’s search results. Which will get high rankings that last, your website will need to have a backlink profile that confirms that your website may be trusted.

How are you going to be perceived to your market because the best to your field- How will you get customers to come back to you already expecting to put in writing you a pleasant fat check- An example to prove my point: As an instance you want to visit a surgeon to have something done. It is vital which you get it done, but this is not emergency surgery, so that you have time to perform a little research. For your area are two doctors. The primary is somewhat cheaper, and also you can’t find anything bad said about him. The second one, however, is an internationally recognized expert within the exact sort of surgery you want done. He’s a piece dearer, …

As a way to succeed with an activity, you need to find the correct balance of the criteria which might be fascinated by that activity. It is the same with seo. With a view to get high rankings on Google or Bing, you might want to find the ideal balance between on-site factors and rancid-site factors.

i used to be reminded of this recently when getting along with my closest family and friends for Christmas this year. We do not all celebrate a similar holiday, so we’ve made just a few compromises in our customs – latkes for brunch at the day before Christmas, watching a film at the DVD player, and a (non-Chinese) dinner out. That final thing presented slightly a hurdle. We would have liked a pleasing dinner, but what’s open for dinner on Christmas Eve- Facebook came to the rescue. Considered one of my nearest and dearest friends had friended a well-loved local restaurant. I hadn’t; while I benefit from the food, it’s too expensive for…

Keywords with little competition require different tactics than keywords with high competition. To be able to get the very best results in your website, it’s essential to use the fitting tactics with the proper keyword.