You’ve probably noticed it yourself when you search for something. Google often gives you the answer right there in the search results. You don’t need to click through to a website. This is what’s called a zero-click search, and it’s become increasingly common. For business owners who’ve invested in SEO, this sounds like a disaster….
Month: January 2026
Is SEO Dead? Why Everyone’s Asking This Question
Every few months, someone declares that SEO is dead. It happened when Google introduced featured snippets. It happened when AI overviews started appearing. And it’s happening again now in 2025. But here’s the truth. SEO isn’t dead, it’s just different from what it was five years ago.What’s Actually ChangedSearch results are more complex than they…