Google has over 90% of the market share of search engines worldwide and that’s not going to change drastically any time soon. This then leads many businesses to utiise the tools Google has to offer, but from purely an SEO perspective (search engine optimisation – not paid ads) companies want to know what Google wants to…

Fiverr’s cheap model targets cheap clients who browse the site looking for the cheapest freelancers to get their job done at the lowest possible cost. Most of them don’t even care about the quality, they just want the job done for cheap. Which is very annoying from our point of view. Would you rather be…

It’s true that so many small business owners want to handle every aspect of their company, and it’s usually for the satisfaction of knowing everything that is going on. This is natural and they’re likely predominately interested in: Sales Production Customer service Outgoings Competition

Google Business is very useful for SEO and for a number of reasons. For those of you who are unsure what Google Business is, the system is designed to help customers interact with your business. Everything is at hand: business contacts, website address, reviews, location and business hours. So let’s say that someone searches for…

Digitalisation is the utilisation of digital innovations to change a plan of action and give new income and esteem creating openings. This may not mean much to some, but in simple terms, it is essentially moving to a digital business. There are many agencies which will be upgrading their offices this year, but before we…

We’ve all seen those emails that fly in from SEO companies in India who can give you ‘number one rankings instantly’, and for many small business owners it’s tempting to let them have a go and see how well they do. We advise against this, and it’s important you know SEO takes time and the…

Google Business can put companies on the map quite literally, even if they don’t have a website, so many local shops use it to their advantage, gaining customers in a free and simple way. That said, even medium-sized and large companies should make use of Google Business because it’s a place people visit to find…

One page websites are becoming more popular as more companies are creating their own websites. It is uncommon these days for a business not to have a website, as most marketing is now web-based. Creating a one-page website is perfect for small businesses, such as hair salons, coffee shops and small boutiques. As you scroll…

With an ever-expanding user base, social media is no longer just a place where friends keep in touch, but a hub of business and market activities. Social media marketing is now more effective than some of the traditional marketing strategies. This is in part due to the large potential customer base that is easily accessed…

SSL certificates for any website helps browsers see that the site is trustworthy and safe. This can definitely be advantageous to your site if you want it to reap some of the benefits it brings. An SSL certificate can increase traffic to your site, this is because more people click onto sites that have the…