It’s true that so many small business owners want to handle every aspect of their company, and it’s usually for the satisfaction of knowing everything that is going on. This is natural and they’re likely predominately interested in:
Google Business is very useful for SEO and for a number of reasons. For those of you who are unsure what Google Business is, the system is designed to help customers interact with your business. Everything is at hand: business contacts, website address, reviews, location and business hours. So let’s say that someone searches for your company online, your very own business listing in Google will appear (if you’ve signed up for Google Business and created an account). This appears high up in search results in mobile or on the left-hand side in desktop, so it does stand out from the other search results. The user can then decide what they want to do next, whether that be to read some reviews, see where you are on the map or check your opening times. It also verifies that you’re a legitimate company.
Digitalisation is the utilisation of digital innovations to change a plan of action and give new income and esteem creating openings. This may not mean much to some, but in simple terms, it is essentially moving to a digital business. There are many agencies which will be upgrading their offices this year, but before we lead into this, there are some important questions to answer first:
What is Digital Marketing? (more…)
We’ve all seen those emails that fly in from SEO companies in India who can give you ‘number one rankings instantly’, and for many small business owners it’s tempting to let them have a go and see how well they do. We advise against this, and it’s important you know SEO takes time and the best companies will reassure you of this. Time is definitely your friend with regards to SEO and it makes logical sense. Google should not trust you over competition that has existed for decades, whilst you’re just a newbie on the block. It takes time for Google to trust your website, and you have to show them you’re willing to do all of the right things first, such as producing relevant, engaging and targeted content on a regular basis. You may want to look into more technical aspects like site speed, responsive deign and link profiles to better your SEO efforts, but one thing you should always take into account is that it takes time. Be patient and persistent, and you will succeed.
Google Business can put companies on the map quite literally, even if they don’t have a website, so many local shops use it to their advantage, gaining customers in a free and simple way. That said, even medium-sized and large companies should make use of Google Business because it’s a place people visit to find more information about your company, and many people will find your Google Business listing when they search for your company name in Google. They can then quickly and easily press a button to call you, visit your website or email you, whilst you can view your statistics to see how your performance is improving or declining. Every company in the world should have a Google Business Listing, so be sure to look into it if you haven’t already, you may gain 5 more leads a month or perhaps 500. That may of course not be the case, but on the whole, it’s just another way people can find you.
One page websites are becoming more popular as more companies are creating their own websites. It is uncommon these days for a business not to have a website, as most marketing is now web-based.
Creating a one-page website is perfect for small businesses, such as hair salons, coffee shops and small boutiques. As you scroll down the main page, the viewer can see all the information they need. Saying that there are still menu buttons, but instead of taking you to a new page, it scrolls down to the relevant section.
A large-scale website can be difficult to manage and is somewhat unnecessary for smaller businesses, pages can appear empty, sometimes making the business add irrelevant content to fill out space. With a one-page design, you can keep content direct and relevant and add eye-catching visuals to accompany any written text. So, if you are considering creating a new website for your small business, you may want to consider the benefits of a one-page design.
With an ever-expanding user base, social media is no longer just a place where friends keep in touch, but a hub of business and market activities. Social media marketing is now more effective than some of the traditional marketing strategies. This is in part due to the large potential customer base that is easily accessed through the click of a button.
Understanding the importance and power of Instagram as a tool for promoting your business is key to gaining the advantage over your competition. Instagram recorded an increase in the average number of active users from six hundred (600) million in December of 2016, to seven hundred (700) million active users by April of 2017.
With a market of 700 million potential customers, using the right approach to reach your target group is very important and necessary. Using the Instagram paid Ads is one fundamental way of reaching your potential clients. The paid Ads grants you access to the huge database of Instagram users where you can advertise your product and drive traffic to your site.
SSL certificates for any website helps browsers see that the site is trustworthy and safe. This can definitely be advantageous to your site if you want it to reap some of the benefits it brings.
An SSL certificate can increase traffic to your site, this is because more people click onto sites that have the green tick. Meaning browsers see your site and authentic and safe to browse and are more willing to purchase items.
If you are interested in boosting your position on google, SSL certificates work in your favour. Google prefers sites with this certificate, and therefore rank websites at a higher position if they have it. SSL certificates certainly makes your site standout above those without, while it creates a trusting appearance to your site it also increases the professionalism of it too.
Having an SSL certificate for your website has many benefits and that’s why you should consider obtaining one for your own site without hesitation.
When it comes to SEO, there are many contributing factors, one of those being written content on your website. Your website should contain good quality, relevant content. You should not have too much writing and you can over spam your site with key words, which will in turn have the opposite effect.
The best way to improve your written content is to keep it short and sweet. Long sentences become boring to the reader, bullet points work well on a homepage. Don’t display your writing in one main section, you should split it up into manageable parts. Include eye-catching visuals to accompany any written content.
All writing must be in clear English, and minimise the use of slag or abbreviated words, as this can lead to misunderstanding. Take your time updating any relevant information as required, keeping your website content fresh and up to date will help improve your websites SEO.
Most business companies use online marketing strategies to boost their brand and sales, however adding offline strategies can help this even further. There are many ways you can bring offline marketing into your business with these simple options:
Print Media- Posting creative and attractive ads in local newspapers can truly work wonders for your online business. Print media reaches a vast number of people on a daily basis and that means that your website and business will be exposed to a wide audience in a very short time.
Promoting Events- In the form of charities, fund-raisers, concerts, seminars or even social events, having your website, company name and logo (in banners) standing out in a tactical position is a subtle way of advertising your brand.
Radio– With so many people listening to the radio; advertising through Ads or getting an interview spot is an invaluable offline marketing strategy.