You would think that after more than a decade of SEO and web marketing making their mark on the Internet, that website owners would see that not all search engine optimisation is the same. Looking at Google search engine results it is clear that those websites that are proactive with their SEO are more successful than those that are not. And ‘proactivity’ is not all of it, because the most successful engage in search engine optimisation continuously.
Many people with some training in business will remember the phrases ‘total quality’ and ‘continuous improvement’ from their management speak experience, and will also be well aware of the benefits. The big US and European car firms didn’t realise the inexorable rise of the Japanese, who were really the first to fully embrace the concepts, and the same can be said in the electronics sector. By the time the western companies saw them coming, it was already too late.
And what did the Japanese do? They decided that whenever they could, they would make improvements, and not to one thing, but to everything. This resulted in a business environment where improvement-targeted systems, business procedures and behaviour, was all geared up to generating steady improvements in cost, time, responsiveness, design, quality, etc. Suddenly the Japanese were ahead, but because of the system and business culture advantages, they kept ahead and the incremental benefits started to add up to great big benefits. The west is still trying to catch up!
Website owners with the most successful websites do the same with improving their sites, listening to their customers, and using the feedback to make improvements, constantly. The same can be said for their website marketing and search engine optimisation, even more so. Because the search engine and Internet environment is also constantly changing, to be successful SEO and marketing has to try to keep up. This means, doing it right, is doing it continuously. Even with the changing target environment (the Internet), establishing the feedback loop between SEO and the search engines like Google, does, in the long run, deliver tremendous cumulative improvements, albeit usually based on quite modest individual incremental improvements.
SEO specialists who offer one-off solutions to website owners are probably unwittingly doing their clients a disservice, not because what they do won’t have an effect (although sometimes this is true), but because the client then deludes themselves that’s all they need to do. The difference is in the results generated. One off SEO, may have an effect for a little while, and can improve results, but usually these improvements, in visitor rates for example, might show a 20-30% improvement, which then ultimately tails off.
Continuous proactive SEO can generate improvements that are a scale of magnitude greater. Freetimers Web Marketing, an SEO Company in Northampton, UK, gives many examples of what they have achieved for their clients, with a 7500% improvement for www.thegaragedoorcentre.co.uk website over 5 years, and a 7300% improvement in visitor rates for www.UKdvdsonline.com over not even two years, and this is to name just two. Freetimers works with its clients not as just as a supplier, but as a long-term quasi-partner. They have an online marketing and SEO product called ‘Continuous Improvement’, and as you can see it clearly pays off!