When it comes to SEO, there are many contributing factors, one of those being written content on your website. Your website should contain good quality, relevant content. You should not have too much writing and you can over spam your site with key words, which will in turn have the opposite effect.
The best way to improve your written content is to keep it short and sweet. Long sentences become boring to the reader, bullet points work well on a homepage. Don’t display your writing in one main section, you should split it up into manageable parts. Include eye-catching visuals to accompany any written content.
All writing must be in clear English, and minimise the use of slag or abbreviated words, as this can lead to misunderstanding. Take your time updating any relevant information as required, keeping your website content fresh and up to date will help improve your websites SEO.